This talk explores how to positively influence monolithic corporations towards collective action. Compared to the typical infosec environment, our process leverages a slightly unorthodox yet effective application of social engineering, red teaming and design thinking. The goal of this presentation is to outline a practical approach by exploring four main vectors: people, environment, timing and message. Leveraging the techniques in this talk, viewers should be empowered to pivot corporate strategies, solve unmet customers needs simply and simultaneously build a great company.