The most effective way into an organization, cute cat pictures and free tickets to DerbyCon... the easiest and quickest way into an organization, attacking the weakest link, humans. There are many campaigns in the wild conveying "Cyber Security" being a shared responsibility across the organization, but how can we expect that when we do not prepare our fellow employees? We need to properly prepare our employees, managers, technical folk, and even the Executives for the security battle ground. Militaries do not train their generals, sergeants, and ground soldiers with the same material and techniques, and neither should we for security awareness training. Join us and an old friend, Sun Tzu, to prepare the war and battles we are facing from all sides of our organization.