Attendees will gain insight into a shift in industrial design thinking: a movement from design centered around function and usability to one driven by feelings and experience. Professionals will better understand how emotive design can be used to create better-performing, more creative products. They will learn about the psychology of aesthetics and the advantages of empathic design and how these new ideas can be applied to their own current and future projects.
Cory Grosser is an American product designer, interior architect and educator. In 2002 he founded his studio in Los Angeles. Since then, he has gone on to become one of America's top independent designers. His career balances design work for high end European design brands, strategic consulting for large corporations and teaching the next generation as an Associate Professor at Art Center College of Design. Cory holds an Architecture degree from SUNY Buffalo and a degree in Design from Art Center.